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Corporate Brochure: Caravel Info Systems

Caravel Info Systems Pvt. Ltd., is an Information Technology solutions company with a mission to offer innovative, cost effective and time bound quality solutions to its customers the world over in the areas of IT, health care, manufacturing, transportation, customer care and telecom.
They had just begun their operations and required marketing material to promote their business abroad.

How we designed our solution?

After initial meeting with the managing partners we suggested them to have following content flow: Cover headline with suitable collage that will tell the story of their offerings, brief intro about the company, their mission, infrastructure, team, their products and services, areas of expertise, info about key people, quality policy, final message, thought behind corporate logo and contact information.
This was immediately approved and then our copywriter wrote the content in consultation with the key people in Caravel.

Cover Page: The main collage comprises of seven images showing core areas of expertise and ongoing major projects. White background was chosen to show impeccability. Overall treatment was like canvas painting. Headline was written appropriately keeping in mind that Caravel was 13th Century Ship, described in Quaran (Caravel partners are Muslim)

Page 2 & 3: We designed this as double spread. Background images on the outer margins illustrate Software and Hardware. Appropriate stock images are used to illustrate various focus areas. Cool colors are used keeping in mind the US market.

Back Cover: The meaning of logo is explained to create the feeling of thoughtfulness. To illustrate this point further, we wrote three different statements that were shown as differentiations on page 2, 3 & 4.

We designed and printed 1000 brochures. We had received this assignment as a result of our previous assignment with them in which we had re-drawn and cleaned up their Corporate Logo for reproduction on their Office Building. Subsequently we have done several web design GUI related assignments for many of their clients, through Caravel.

Caravel Info Systems