Corporate Brochure: Dacs Software

• Dacs Software has been providing solutions in the areas of smart code generation, embedded systems and DSP middle ware since 1992.
• The products include DSP Virtual machine, Code Converters, Tool-set Generation technology, Audi-video Codecs, Media over Packet, eJVM, and IP network emulator.
• There was no visual harmony between each product brochure. The outer folder had just “dacs” logo printed on it.

How we went about designing the NEW Corporate Folder?

• We had series of meetings and discussions with each group within DACS to understand in detail, about the various DACS offerings. Detailed notes about their products were made.
• As a result of these discussions, we came up with the idea of FRONT PAGE illustration where we are showing DACS Brain (symbolically) and various cutting edge technologies around it, where DACS technology can be used. In the background the Hardware Chips are shown symbolically to relate the products end use. Even visual representation of headline “…embedding smart technology” is done very thoughtfully. Use of light pastel shade as a background gives a pleasant look to the brochure and also goes well with bright colors of the existing logo.

• General information about DACS Technology Focus Areas, offerings, business model, products, value proposition and invitation for business partnership.. 4 Page brochure
• 4 page brochure on DSPVM. Major product of DACS.
• 2 page on Media over packet and Codexlator.

• General Info Brochure: We used the same illustration as in the main folder for this cover page as it tells the overall story about DACS’ capabilities. As you open the brochure you will notice left page white and right page black. This was to create visual contrast and to add more interest in the reader. Many of the ideas like Focus areas, Business Model, Three Core technologies were shown as illustrations and diagrams. Use of real photographs of chip, music system, cell phone etc. help in creating link with real world.
• Other leaflets: For all other brochures we kept one common thread running… All pages have “dacs” logo on top left. Left margin has a related visual. As the DACS product are not really something tangible which you can touch and feel, we have used out of focus images of REAL-life products where these technologies are used. However, we have used screen shots wherever possible to show visually how the product looks. Most of the images are actually collages of multiple images. Throughout the pages we have used pleasing pastel shades that are liked by customers from USA and Europe.

We have designed, printed and delivered 1000 copies of this folder and inside leaflets. The main folder was printed on 300 gsm imported art card. Inside leaflets were printed on 170 gsm imported art paper. Cost per folder Rs. 135/- all-inclusive.

We got this order as a result of our performance in designing their Power Point presentation earlier.