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Corporate Brochure: SeconSurveys

Secon provides diverse solutions for Survey and Engineering Projects. There activities can be grouped under two main categories as follows:

Design Consultancy and Engineering Services
Investigation and Services

While the company has 23 years of standing and large client base. Their existing company profile is designed in MS WORD and has over 36 pages of text and list of clients.

Methodology adopted

We had seven sessions of one day each with each of the department heads who explained us in detail about their work. We took lots of notes, studied the 36 page document, as if we were to appear for exam, read through their existing web site thoroughly, visited their competitors sites and studied them thoroughly.
Then we re-wrote the copy to fit 6-pages. Most of the content that we found was repeated everywhere was put under common headings. Getting the copy approved was a marathon exercise. We used “Plain facts” style of language throughout.
Once the copy was finalized, we presented them with two alternative layouts. In the layout that is finally printed, our creative thinking was as follows

Cover page: the images shown on the cover page highlight the four crucial activities of Secon: GIS Driven software development, national highways, irrigation and pipeline transportation. Even the technical drawings and maps shown in the background were chosen and crafted carefully. Each of them represents an important project done by Secon. The light blue background was chosen to go well with blue logo and to the liking of clients based in US and Europe. The cover also displays the entire spectrum of services provided by the company as bullet points.

SeconSurveys

Inside page layouts: Typically the top bar is showing testimonials from clients. Background image is of Delhi Map, which was specially drawn for this purpose that also shows the entire gamut of activities undertaken by Secon. Each screen shots were carefully designed to make sure that final image was sharp and without any unwanted elements. Each of the photographs were retouched to enhance the quality of image and to remove unwanted elements.

All maps were drawn in Autocad and other GIS related software by trained draftsmen who were unaware of technical issues involved in offset printing and brochure design. Our Art Director had to sit with them, understand how these software work and get them to modify/ fine tune the maps and images such that it works well for final printing in offset media.

Secon has several departments and people are unaware of activities of departments other than theirs. Coordinating between these departments itself was a Herculean task.

Back page: The contents include Core Strengths, Map showing project profile, Corporate Office Building picture and contact details.

A lot of work has gone in creating the map showing every detail to perfection.
Special industrial photography session was organized to take pictures of building and other infrastructure.
Digital retouching was done to enhance the features of the building as well as to remove unwanted elements.

We designed, printed and delivered 4000 copies of this brochure. This eventually resulted in getting us order for designing 2 other brochures, corporate web sites for Secon Surveys and SeconSys.